Understanding Pharmaceutical and Biotech Companies
Working with startups or early-stage biopharma companies always presents a unique challenge – especially when funding is not in place. Clients want customized communications that will engage practitioners in the medical and scientific community, patients, investors, and equity partners. Understanding their specific goals is necessary in order to craft a story with adept precision for a great user experience at every touchpoint.
Clients include: Achillion, Imclone, Innovir, OSI, New England Discovery Partners, Nevivo, Yale University
New England Discovery Partners
New England Discovery Partners provides a wide range of drug discovery services to academic investigators, pharmaceutical and biotechnology companies, and venture-backed startups. They recognized the need to rebrand the company to communicate their expertise and passion as a leading Contract Research Organization in the northeast. The challenge was to develop a dynamic and chemistry-based identity. To further the new brand, a new tagline was written to articulate the NEDP mission – “Making molecules that matter.”
NEDP’s brand personality had to be about the quality of their people and the passion they possess for the discovery process. The Website was structured and built with a clean user interface to engage any audience along with access to more detailed information. Utilizing great custom photography to support the new brand voice with a tone that was authoritative, yet not overtly formal, was important. The imagery had to express the company's diversity and experience in a confident, informative, yet open manner.
Achillion Pharmaceuticals began as an innovative company dedicated to bringing new treatments to patients afflicted with infectious diseases. Jason helped Achillion articulate their core research competencies and product pipeline via their Website and scientific and investor presentation materials. Prior to their IPO, he worked with management to craft their message and produce their roadshow. Ongoing efforts included the company’s PR video, animations, PPTs, posters, charts, fact sheets, internal sales reporting, local advertising, and annual reports. He also developed and refined their brand positioning statement – “Research Realized.”