Meeting the Needs of the Education Marketplace

With the explosion of online learning, Jason became an early adapter of marketing online course programming across multi-platforms for academic clients. Additionally, he has experience developing collateral material such as viewbooks, course catalogs, and institutional advertising (both in print and online).

 

Clients include: Bloomberg ExamPrep (Online) + B-School Connection, NYU, MCNY, Quinnipiac University

Bloomberg Businessweek

Jason has enjoyed a long working relationship with Businessweek before and after Bloomberg acquired the publication in 2010. It all began with the creation of their launch video and grew to designing and producing all their customer subscription promotion and advertising (print and online), including direct mail.

Website

B-School Connection email

Direct Mail

Gallery ad

Quinnipiac University Online

QU Online was one of the original universities to develop and implement an online curriculum. Marketing their course offering and educating students to the merits of the online experience was a challenge. Creative focused on developing programmatic online ads as well as localized print advertising. 

Banner ad

Print ad

Print ad

Degree program brochure

Banner ad

Landing page

QR code banner ad

Copyright © 2019   Jason Calfo   212.627.3800

Select work was produced under Calfo Aron and Calfo Ives.