It Began with a Love of Typography…
After graduating from Syracuse University, Jason’s career began working for the world-renowned design firm, Herb Lubalin Associates, where he became production editor of U&lc., the marketing publication of The International Typeface Corporation. Here he met his future wife, Janet, who was editorial manager of U&lc. and the studio’s traffic manager. They then joined Carnase Inc., and World Typeface Center, helping to expand the firm and promote WTC’s typefaces via Ligature magazine. After several years they co-founded Calfo Aron, which grew to be a prominent corporate design and branding firm in New York City. Thirteen years later, Calfo Ives was formed — focusing on video and web design for the book and magazine publishing industries.
The assignments and publications Jason worked on afforded the opportunity to learn from some of the greatest designers and art directors of all time — Paul Rand, George Lois, and his mentor, Herb Lubalin. They were the design elite. They were visionaries who used linguistics and their design intellect to shape an industry. The experience taught him how to design and execute a concept with a better command of: expressive typography, solid graphics, great imagery, and the right headline and copy.
With a firm belief in practical education, he taught typography for 12 years at Pratt Graduate School, developed and taught a public outreach design course for non-profit organizations at Syracuse’s S.I. Newhouse School of Public Communications for 8 years, and publication design and typography at Mount Ida College.
and Continues Across All Media Today
Clients rely on Jason for more than design – with a broad foundation to deliver a complete marketing design solution – one that is always well-planned, well-written, and executed for every touchpoint. He excela at assessing each client’s need and are able to solve their challenge with an appropriate customized solution. Jason’s multi-disciplinary design expertise is at the core of every strategic plan with digital production (print and web) that is always clean and exact – making sure every client’s voice will be seen and heard with integrity.